Image copyright Marvel Studios 2017
Marvel Studios latest offering, a co-production with Sony Pictures, has finally swung into cinemas.
Yes, it’s Spider-Man: Homecoming.
After its release this summer, the movie has brought in a global haul of $257 million within its 1st week, cementing the reboot as a worthwhile success, and, most crucially for Feige and co., pushed the MCU past the $12 billion worldwide revenue.
For all our number crunching needs, Marvel’s current top 3 currently sees the 2012 Avengers movie finish off on $1.5 billion, Avengers: Age of Ultron follows closely on $1.4 billion, and Iron-Man 3 trails behind on $1.2 billion.
Sony’s President of worldwide marketing and distribution, Josh Greenstein, spoke to Deadline to announce the companies overwhelming joy with their properties most recent outing.
“We couldn’t be more thrilled about Spider-Man’s triumphant return to the box office.”
Added to all of this, Deadline also calculates that the ad campaign for Homecoming probably cost the studios upwards of $140 million.
This may seem hefty, but when you consider how wide spread Spidey has been for months now, it soon adds up.
Tom Holland – as Peter Parker/Spider-Man – has been seen advertising Dell gaming laptops, Audi, Pizza Hut, M&Ms, and Compare the Market.com, to name just a handful of the 30 brands the studio’s utilised.
This large price tag has seen Homecoming top the highest amount of any Spider-Man film, and notching up to Sony’s other big franchise, James Bond, with only Skyfall and Spectre featuring a larger advertisement spend, but only just.
On the subject, Greenstein added the following comment;
“Teaming with these incredible worldwide partners, it signals to the world that Spider-Man: Homecoming is more than a movie: it’s a global cultural event”
To say Homecoming has been an early success would be an understatement, as it’s already proven to be a very worthwhile investment for Marvel, and a lucrative payoff for Sony, who are reportedly getting all of Homecoming’s box office takings, leaving the ever-lucrative merchandise revenue for Disney/Marvel – hey, that’s how George Lucas made his millions, though I should clarify, Disney did pick up those merchandise rights to Spider-Man back in 2011.
Starring Tom Holland as Peter Parker/Spider-Man, Robert Downey Jr as Tony Stark/Iron-Man, Michael Keaton as The Vulture, Marisa Tomei as Aunt May Parker, Laura Harrier as Liz Allen, Michael Mando as Mac Gargan, Jon Favreau as Happy Hogan, Zendaya as Michelle, Donald Glover as Aaron Davis, Jacob Batalon as Ned, Tony Revolori as Manuel, and with cameo appearances from Gwyneth Paltrow as Pepper Potts and Chris Evans as Captain America, Marvel Studios and Sony Pictures proudly present Spider-Man: Homecoming.