Power Rangers Find New Home – Saban and Hasbro Confirm Deal

Image copyright Saban/Bandai 2017/courtesy Shartimus Prime

The recent reboot of beloved 1990s franchise Mighty Morphin Power Rangers did little to spur around a renaissance to the classic series.

Whether it was the overwhelmingly ugly robots and Zords that the movie tried to pawn off on fans, or just the overwhelmingly unnecessary decision to reboot the series, on the whole, the film was considered a flop by many, including series creator.

Earning just $142.3 million from an estimated $100 million budget, 2017’s Power Rangers movie did nothing for fans of the series, and, although there was initial potential to build a new franchise out of the property, that seems all but dead in the water now.

Thankfully, however, there may be a chance at redemption for the Power Rangers.

A recent announcement has confirmed that Hasbro toys plan to purchase the Power Rangers brand and other Saban properties – for a combination of cash and stock valued at a cool $522 million.

Hasbro and Saban made the announcement that the deal – which also consists of Hasbro acquiring ownership of brands such as My Pet Monster, Popples, and more besides – will come into effect sometime next year. Hasbro had already paid $22.25 million towards Saban as part of the former’s Power Rangers master toy license agreement, and that money will now be applied towards the larger purchase.

In a press statement, Hasbro Chairman and CEO, Brian Goldner said;

“Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers‘ full potential.

We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint.”

The merger will likely lead to another Power Rangers reboot movie, as Hasbro has its own movie production label and an ongoing partnership with Paramount Pictures that has previously seen toy franchises such as TransformersBattleships, G.I. Joe, My Little Pony and Ouija all adapted for the big screen. With a Micronauts and a Dungeons & Dragons movie set for the future, it certainly looks like Hasbro are still in the market for making movies, meaning a potential return to form for the well-loved Power Rangers could be on the horizon.

-James, 03/05/2018

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