Solo: A Star Wars Story LOSES Disney Money!

Image copyright Disney/Lucasfilm 2018

Most everybody enjoys the Star Wars films.

They are a collection of iconic movies that transcends generations and unites fans across the globe.

And it is that connection to the fans that have helped the franchise to amass well over $1 billion at the global box office.

However, that isn’t to say that there hasn’t been a flop amongst the series, and the most recent entry, Solo: A Star Wars Story, has become perhaps the worst offender in the entire anthology, as reported by The Hollywood Reporter.

Currently, Solo is on track to become the lowest-grossing Star Wars film ever, with analysts estimating that the movie might earn $400 million at the worldwide box office. This will actually lose parent company Disney at least $50 million.

Of course, considering the profit margins Disney has raked in over the last 12 months, a loss of $50 million isn’t too much to worry about, but still, a loss is a loss!

Arguably, what stings the most is the fact that Solo cost more than most other Star Wars based movies, with the amount surpassing even The Force Awakens.

Whether it was due to franchise fatigue, the lack of any credible form of marketing (seriously, it wasn’t until the week Solo was supposed to come out that I saw any sort of advertisement, and that featured Donald Glover more than anything else!) or simply the wrong time of year to release a Star Wars story, the bottom line of it is that Solo will go down as the lowest-grossing Star Wars film in the franchise’s history.

And, unfortunately, it’s not even Solo‘s fault. As listed just above, there are a number of factors that could have affected the movie’s reception. However, from the reviews of fans who actually went to watch the movie, it seems to be well-received, making the loss that much worse for director Ron Howard.

The backlash and reception have been so bad, that Howard took to Twitter to address the issues surrounding his Star Wars baby.

Howard wrote;

“I’m proud of #SoloAStarWarsStory and the cast & crew worked hard to give fans a fun new addition. As a director I feel badly when people who I believe (& exit polls show) will very likely enjoy a movie… don’t see it on a big screen w/great sound.”

Whilst Solo is still the most recent blockbuster to hit the cinemas (following Infinity War and Deadpool 2), we have the upcoming Summer season of movies to get through, meaning other big movies will take the place of a movie that has had a rough birth and even rougher life.

Directed by Ron Howard and based off a script written by Jon and Lawrence Kasdan, Solo: A Star Wars Story stars Alden Ehrenreich as Han Solo, Donald Glover as Lando Calrissian, Emilia Clarke as Qi’ra, Joonas Suotamo as Chewbacca, Thandie Newton as Val, Paul Bettany as Dryden Vos, and Woody Harrelson as Tobias Beckett. It is currently screening in cinemas everywhere.

-James, 11/06/2018

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